I was privileged to have the opportunity to rebrand the region of Tairawhiti Gisborne. The process began with a robust brand strategy which included workshops, research and interpreting stakeholder’s ideas and briefs.
From my research, I developed the look and feel that directly reflected the creative interpretation of “The First Light”.
I developed designs for Content, Social and a vast array of print executions that would resonate with audiences, whether they were looking to work, live or play in Tairawhiti Gisborne.